Blog
Thoughtful updates on design, code, tools, and product systems.
Occasional writing from Koded on launches, platform choices, useful tools, automation, interfaces, and the practical decisions behind building online.
Automation
AI agents in production: what works in 2026, what still breaks
Around 88 percent of AI agents fail to reach production. The 12 percent that ship are generating real ROI. The difference is rarely the model — it is integration, scope, and governance.
Product
First session, last chance: designing mobile onboarding that actually retains
Across categories, only about a quarter of users come back the day after install. Onboarding is not a step in the product. It is the product, compressed into the first ten minutes.
Web platform
The first five seconds: why most SaaS landing pages quietly fail
A SaaS landing page is not a homepage. It is a product surface — and the median one converts at 3.8 percent. The gap to the top quartile is mostly clarity, not design.
Product
The smallest useful version is harder to define than it looks
"Minimum viable product" has been hollowed out. Teams either over-build a half-product or under-build a demo. The discipline is naming the smallest thing that can create real value — and shipping that.
Custom software
Build, buy, or partner: the real question behind every custom software decision
Most build-vs-buy debates fail because they pretend it is a binary. The right answer for a growing team usually involves a third path — and a clearer view of which problems are commodity and which are competitive.
Design system
Design systems should help teams ship, not decorate files
The most common design system failure is one that exists beautifully in Figma and nowhere else. Design systems should help teams ship faster and more consistently — otherwise it’s just a style guide pretending to be one.
Creative community
Free tools can build trust before a sales call
Every service business faces the same challenge: proving capability before the sales call. A useful free tool does what a case study cannot — it puts the team’s real judgement in the prospect’s hands.
Web platform
Shopify, Webflow, or Framer: choosing the right surface
The choice between these three is rarely a design preference. It is a business model question wearing a tooling disguise. Each platform has a clear centre of gravity — commerce, content scale, or design velocity.
Custom software
Internal tools are products too
The team uses the admin panel daily. Operations runs on a dashboard that is open in someone's browser at all times. And yet the design of these tools is almost always neglected. The hidden tax is enormous.
Product
Website or web app: what are you actually building?
Founders use "website" and "web app" interchangeably, and the conflation creates predictable failures. The two are different products, with different jobs, built on different stacks for different metrics.Showing 10 of 11 matching articles.