Website or web app: what are you actually building?
Many projects get messy because the team calls everything a website. In reality, a website explains value, while a web app creates value through interaction.
A website sells the idea
A strong website clarifies who the product is for, why it matters, and what action someone should take next. It needs sharp copy, strong structure, trust, speed, and SEO.
A web app runs the workflow
A web app gives users tools to do something: manage projects, edit content, generate reports, place orders, track tasks, or collaborate with a team.
Most serious products need both
The best product ecosystems connect the marketing surface with the product surface. The site creates demand, and the app fulfills the promise.
Have a product, tool, or workflow you want to shape?
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